Managed Commercial Intelligence

Your sales pipeline,continuously built for you.

Growth Assist builds and manages Commercial Intelligence systems that find companies with a reason to buy, explain why now and tell your sales team what to do next.

We help sales teams stop searching for prospects and start receiving prioritised opportunities with a clear reason to act.

Commercial Intelligence Brief

Illustrative example
EX-0412

Opportunity identified

Alderwick Components Group

Precision components · 140 employees · fictional example

Priority score

0 / 100

Why this company

  • Expansion activity detected
  • New operational leadership
  • Increased recruitment activity

Why now

Multiple changes suggest a potential buying opportunity.

Recommended action

Start conversation with Operations Director.

Market information

The problem

Stop searching for prospects. Start finding opportunities.

Most sales teams already know hundreds of companies they could target.

The challenge is knowing:

Growth Assist does the research, analysis and prioritisation so your team can focus on better conversations.

The questions that decide the pipeline

  • Which companies are worth pursuing
  • Which ones have a reason to buy
  • Why the timing is right
  • What the conversation should be about

The difference in the work

We don't just find companies. We understand why they might buy.

Growth Assist learns your business, your products, your services and what makes a good opportunity.

We then match that understanding against market intelligence to identify companies that fit your goals.

Sales tools leave this to you

  • You search the database
  • You build the filters
  • You research the companies
  • You interpret the data
  • You look for a reason to speak
  • You decide who to prioritise

Growth Assist does this for you

  • We learn your ICP
  • We identify the right data
  • We research the companies
  • We identify the "why now"
  • We validate the evidence
  • We prioritise the opportunities
  • We recommend the next action

Every opportunity is delivered with:

  • Why this company
  • Why now
  • Who to contact
  • What changed
  • Recommended next action

The difference

Traditional prospecting finds companies.Commercial Intelligence finds opportunities.

Traditional approach

  1. Find a list
  2. Research manually
  3. Guess who to contact
  4. Start generic conversations

Growth Assist approach

  1. Understand your business
  2. Monitor market changes
  3. Identify opportunities
  4. Research context
  5. Deliver sales brief
  6. Start relevant conversations

How it works

Understand. Build. Monitor. Deliver.

One managed process, run by our analysts. You brief us on your market once; from there the research, monitoring and prioritisation sit with us.

01

Understand

Learn

  • What you sell
  • Who buys from you
  • What makes an opportunity valuable

02

Build

Create

  • A Sales Intelligence Model built around your market

03

Monitor

Continuously analyse

  • Expansion
  • New locations
  • Leadership changes
  • Recruitment
  • Property activity
  • Planning activity
  • Survey data
  • Investment

04

Deliver

Provide

  • Prioritised opportunities
  • Why this company
  • Why now
  • Key contacts
  • Recommended action

The deliverable

What your sales team gets.

Not data to interpret. Finished sales briefs your sellers can act on the same day they arrive.

Prioritised opportunities

A ranked set of companies with a reason to buy now — not a list of everyone who matches a filter.

The reason it matters

Each opportunity explains what changed, why the company fits your offer, and why the timing is right.

The people to talk to

Relevant roles and decision-making context, so the first conversation starts in the right place.

A recommended next action

A clear suggested approach for the opening conversation, written for sellers rather than analysts.

Continuous coverage

New opportunities arrive as the market moves, so the pipeline does not depend on a campaign push.

No new tool to learn

Sales briefs arrive ready to use and, where useful, land straight in your CRM.

Opportunity pipelines

Three places your next opportunity is hiding.

Growth Assist builds opportunity pipelines from three places:

  • The market around you.
  • The data you already own.
  • The customers you already have.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

01 · New Opportunity Pipeline

Find companies showing signs they may need what you sell.

We monitor changes across your market that often happen before a buying decision.

Examples

  • Business expansion
  • New locations
  • Leadership changes
  • Recruitment activity
  • Property changes
  • New projects
  • Investment activity
  • Survey data
  • Planning activity

Output

Companies worth pursuing with a clear reason why now.

Example intelligence

Illustrative example

Company

Fictional Industrial Company

Priority

94/100

Why this company
  • Expansion activity detected
  • New operational leadership
  • Increased recruitment activity
Why now
Multiple changes suggest a potential buying opportunity.
Recommended action
Start conversation with Operations Director.

02 · Hidden Opportunity Pipeline

Your next opportunity may already exist inside your business.

Years of valuable commercial intelligence can be hidden inside your own systems.

Growth Assist identifies where historic conversations may become relevant again.

Where it hides

  • CRM systems
  • Old proposals
  • SharePoint documents
  • Sales emails
  • Previous conversations
  • Lost opportunities

Output

Opportunities recovered from data you already own, with a reason to make contact again.

Example intelligence

Illustrative example

Account

Fictional Service Provider

Why this account
Previous engagement already established.
Why now
Existing service agreement approaching renewal.
Recommended action
Restart conversation with original context.

03 · Customer Growth Pipeline

Find opportunities inside existing relationships.

Existing customers often create the easiest growth opportunities.

We identify the changes that may create opportunities for additional services.

Changes we identify

  • Expansion
  • New locations
  • Acquisitions
  • Increased requirements
  • New decision makers

Output

Additional service conversations with existing customers, at the right time.

Example intelligence

Illustrative example

Existing customer

Fictional Manufacturing Group

Changes detected
  • Second location opened
  • Increased workforce
  • New operational requirements
Opportunity
Review additional services required as the business expands.

Illustrative opportunity example

One opportunity, as your team receives it.

A single delivered opportunity: the company, what changed, why it matters now, who to speak to and the recommended next action. The example below is fictional and used for illustration only.

Examples shown are illustrative and use fictional companies and information to demonstrate how Growth Assist Sales Intelligence works.

Sales Intelligence Brief

Illustrative example
EX-0412 · Managed IT
Company

Alderwick Components Group

Precision components · 140 employees · fictional example

Why this company matters
Multi-site manufacturer in the size band where this provider's win rate is strongest, currently running IT support in-house with a single technical hire.
What changed
  • Second facility taken on a long lease earlier in the year
  • New Operations Director appointed from a larger group
  • Four maintenance and production roles advertised in six weeks
  • Asset finance facility registered against new plant
Why now
Expansion plus a new operational leader usually creates a review of support arrangements within two quarters. The window is open now rather than at renewal.
Who to contact
Sarah Mitchell, Operations Director — owns site readiness and supplier arrangements during expansion (fictional stakeholder).
Recommended action
Begin a conversation with the Operations Director about supporting the second site before it goes live.
Confidence
High — four independent signals, each traceable to a primary source.

Commercial Intelligence

The intelligence behind your pipeline.

AI helps us analyse more information.

Commercial expertise helps us understand what matters.

We combine these to identify opportunities your team may otherwise miss.

What we combine

  • Company information
  • Property intelligence
  • Planning data
  • Survey data
  • Recruitment activity
  • Leadership changes
  • Market changes
  • CRM information
  • Historical sales conversations
How the intelligence is built

Who it is for

Built for businesses where timing matters.

Growth Assist works best for businesses with:

  • Complex B2B sales
  • High-value services
  • Long sales cycles
  • Research-heavy opportunities
  • Sales teams that need better focus

The team

The people behind the intelligence.

Technology creates possibilities.

Experience creates commercial value.

  • DanCommercial Intelligence
  • MikeAnalytics & Intelligence
  • RichData Analysis
  • BernardAI & Workflow
  • TimCommercial Development
  • KaraSales Development
Meet the team

Selected engagements

  • Gekko
  • Samsung
  • SFE Group
  • So Creative Group
  • Manchester Chamber of Commerce

Request a Pipeline Intelligence Audit

The first step in the managed service: a structured review of your current pipeline, the opportunities being missed, and where Commercial Intelligence would create new ones.